5 Magnetic Lead Capture Best Practices + Examples
Capturing the information of potential customers is more than just a data collection exercise, it’s about securing future business opportunities. An effective lead capture strategy can significantly...
View ArticleHow to Use Google Gemini to Make Your Job Easier
Google Gemini (previously known as Bard) is a generative artificial intelligence chatbot that helps you create all sorts of marketing content quickly. And even though it’s similar to tools like...
View ArticleWhat Are Marketing Leads? (+How to Manage Them)
When businesses want to grow online, they use marketing strategies to attract more people to their websites and social media pages. But getting more traffic doesn’t automatically mean more sales....
View ArticleHow to Increase Brand Awareness on Social Media: 5 Steps to Success
77% of small businesses use social media to connect with new and existing customers, but many aren’t seeing the results they’d hoped for. That’s in large part because social media is saturated with...
View Article9 Tips for Better Video Rankings (& More Views!)
We live in the golden age of video marketing. 68% of consumers prefer watching videos to learn about new products or services. Plus, 64% of consumers make a purchase after watching branded social...
View Article5 Reasons Local SEO Is More Important Than Ever
Have you Googled anything recently? Of course you have. And you must have noticed that for many searches, Google is now offering an AI Overview that takes up the top spot, pushing all organic results...
View ArticleSEO for Locksmiths: Best Tips to Rank Higher & Unlock Results
For 55% of businesses, nearly half of their website’s traffic comes from organic search. So despite the disruption caused by AI-generated search results, SEO continues to be a major source of traffic...
View Article15 Best HVAC Marketing Strategies to Get Leads
In 2023, the US HVAC market was valued at over $30 billion and is expected to grow at a 7.4% annual rate from 2024 to 2030. While this rate of growth is good news for HVAC companies, it also means...
View ArticleHow to Find & Calculate Your Facebook Engagement Rate in a Flash
Facebook provides businesses with the opportunity to engage their audience and build trust, resulting in traffic and leads. That’s why most small and medium-sized businesses want to maintain an active...
View ArticleHow to Set Up Google Alerts for Competitive Insights
What if I told you there was a free way for your business to keep track of competitors, identify the right time to reach customers, and keep an eye on industry trends? If this sounds too good to be...
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